ASIM AZHAR

Asim Azhar is a Pakistani singer and style influencer who reaches his audience beyond the borders of geography and bounded universally through heartfelt tracks in Urdu and Punjabi. His music videos have racked up more than 0.5 billion views just on Youtube, while his latest track, Kabhi Mai Kabhi Tum, crossed 67 million views on TikTok alone within 2 weeks of launch. Asim's Ghalat Fehmi became the first Pakistani song to top Spotify's global charts in 2021 and he joined the Spotify Global Ambassadors list in 2022.

Singing since childhood to the dreams rooted through the music of the country's most prominent pianist, his father, Asim launched his first song at age 15, and at 18 Asim became the youngest to be featured on Coke Studio. Since then, he and his 9 member band have toured the globe with tele of +300 concerts and won numerous awards including Best OST and Best Singer of the year, two years in a row; 2020 and 2021. A cricket fan at heart, and a nationalist by nature, Asim credits his hard work and push from his actor-turned-politician mother, and is all set to hit the milestone of his debut album in mid-2022.

Asim's +13 million following on social networks coupled with multiple weeks of Twitter trending on topics other-than-his-music makes him the most googled artist for Pakistanis across the globe.



AUR

AUR, the Pakistani music sensation founded in 2020 by the dynamic trio of Usama Ali, Ahad Khan, and Raffey Anwar, has become a global favorite with their chart-topping hit, "Tu Hai Kahan." This dynamic band, formerly known as Oraan, underwent a transformative journey, rebranding to symbolize their evolution and musical prowess. AUR's unique blend of R&B and Hip Hop has garnered immense popularity, with their breakthrough single, "Tu Hai Kahan," amassing over 58 million YouTube views and 80 million Spotify streams.

Notably, AUR achieved a groundbreaking milestone as the first Pakistani band to collaborate with British singing sensation Zayn Malik on "Tu Hai Kahan." This collaboration catapulted them to stardom, dominating platforms like Instagram reels and securing spots on numerous playlists.

The band's talented individuals, with Raffey overseeing production and promotions, and Usama and Ahad contributing as writers, poets, lyricists, and vocalists, showcase a multifaceted approach to their craft. AUR's commitment and resilience in the face of challenges serve as an inspirational narrative, propelling them forward in the ever-evolving music industry. As they ride the waves of success, AUR remains humble, focused, and eagerly anticipates the exciting chapters that lie ahead in their musical odyssey.